I have independently managed an Instagram account for HiQ Stockholm, increasing the follower count by approximately 30% in
Q1 2024. In this role, I conducted comprehensive
audience analysis, set my own KPIs, and developed strategic plans to maximize our reach.

Starting from zero followers in May 2023, I successfully grew the account to 200 followers, a testament to my dedication and strategic approach. I meticulously tracked my KPIs using Excel, ensuring data-driven decisions and continuous improvement.

Competitor Analysis

I conducted a comprehensive competitor analysis for the company I worked for, meticulously reviewing the websites and social media of five different competitors to identify their focus areas. This thorough analysis allowed me to strategically adapt our Instagram presence, ensuring we remained competitive and innovative.

To achieve this, I meticulously examined each competitor’s website, performing detailed tests such as signing up for their newsletters and exploring all their different pages to ensure they functioned correctly. I analyzed their social media presence, noting their strategies and engagement tactics.

I documented every detail, comparing it with our website and social media channels to identify areas for improvement and inspiration. This detailed competitor analysis enabled us to refine our digital presence, enhance user experience, and adopt best practices from the industry.

By integrating these insights into our Instagram strategy, I not only improved our content but also optimized our engagement, positioning our brand ahead of the competition. This proactive approach and attention to detail significantly contributed to our overall digital growth and success.

I also collaborated with consultants for Instagram takeovers, staying updated with the latest trends and continuously seeking inspiration and information to drive the account's growth. By utilizing Meta Business Suite, I effectively managed post boosts, further enhancing our visibility and engagement.

My proactive approach and innovative strategies not only increased our follower base but also significantly improved our overall engagement, positioning our Instagram presence as a powerful tool for our brand.

Data-driven marketing plan

For this project, I created a data-driven marketing plan for Nude Project, focusing on their strengths, challenges, and growth opportunities. I started by giving an overview of the company, highlighting their focus on premium, sustainable streetwear for young, fashion-conscious consumers. I then conducted a SWOT analysis, identifying their strong brand image, sustainable production, and social media presence as key strengths, while noting weaknesses like limited market reach and higher prices. I also pointed out opportunities in the growing demand for eco-friendly fashion and threats from economic downturns and rising production costs.

I created two detailed buyer personas, including myself, to show how Nude Project’s offerings meet customer needs, especially for those looking for quality, long-lasting fashion. Next, I evaluated their current marketing channels, like Instagram and TikTok, and suggested strategies for growth, such as SEO optimization and Pinterest ads to reach a broader audience.

To track the success of these strategies, I proposed key performance indicators (KPIs) like click-through and conversion rates. I also outlined a timeline for implementing these strategies. Throughout, I used tools like Google Analytics and Looker Studio to inform my decisions and measure success, which was a valuable learning experience for me.