Hello and Welcome to my projects!


Here, you will find three standout projects showcasing my expertise in social media management, digital marketing, and strategic analysis.

Each project exemplifies my commitment to driving growth, fostering engagement, and leveraging data-driven insights for exceptional results.

For this project, I created a data-driven marketing plan for Nude Project, focusing on their strengths, challenges, and growth opportunities. I started by giving an overview of the company, highlighting their focus on premium, sustainable streetwear for young, fashion-conscious consumers. I then conducted a SWOT analysis, identifying their strong brand image, sustainable production, and social media presence as key strengths, while noting weaknesses like limited market reach and higher prices. I also pointed out opportunities in the growing demand for eco-friendly fashion and threats from economic downturns and rising production costs.

I created two detailed buyer personas, to show how Nude Project’s offerings meet customer needs, especially for those looking for quality, long-lasting fashion. Next, I evaluated their current marketing channels, like Instagram and TikTok, and suggested strategies for growth, such as SEO optimization and Pinterest ads to reach a broader audience.

To track the success of these strategies, I proposed key performance indicators like click-through and conversion rates. I also outlined a timeline for implementing these strategies. Throughout, I used tools like Google Analytics and Looker Studio to inform my decisions and measure success, which was a valuable learning experience for me.

During this project I learned how to use tools like Google Analytics and Looker Studio to gather data and insights. Conducting a SWOT analysis helped me assess Nude Project’s market position and identify growth opportunities. I also gained experience in continuously evaluating different marketing channels and aligning KPIs with goals, highlighting how important it is to keep optimizing and adapting marketing strategies as things evolve

I independently managed an Instagram account for HiQ Stockholm, increasing the follower count by approximately 30% in Q1 2024. In this role, I conducted comprehensive
audience analysis, set my own KPIs, and developed strategic plans to maximize our reach.

Starting from zero followers in May 2023, I successfully grew the account to 200 followers, a testament to my dedication and strategic approach. I meticulously tracked my KPIs using Excel, ensuring data-driven decisions and continuous improvement.

I documented every detail, comparing it with our website and social media channels to identify areas for improvement. This detailed competitor analysis enabled us to refine our digital presence, enhance user experience, and adopt best practices from the industry.

By integrating these insights into our Instagram strategy, I not only improved our content but also optimized our engagement, positioning our brand ahead of the competition. This proactive approach and attention to detail significantly contributed to our overall digital growth and success.

I also collaborated with consultants for Instagram takeovers, staying updated with the latest trends and continuously seeking inspiration and information to drive the account's growth. By utilizing Meta Business Suite, I effectively managed post boosts, further enhancing our visibility and engagement.

My proactive approach and innovative strategies not only increased our follower base but also significantly improved our overall engagement, positioning our Instagram presence as a powerful tool for our brand.

Managing the Instagram account taught me the value of data-driven decisions and adapting strategies for growth. Tracking KPIs and collaborating with consultants helped refine our approach and improve engagement. This experience taught me how crucial it is to stay on top of trends and keep refining the content for better results.

Conversion optimization for Motostar

For this project, my group and I, created a conversion optimization plan for MotoStar’s website, focusing on enhancing their conversion rate and average order value for motocross gear. We began by analyzing user behavior using Hotjar and Google Analytics to identify pain points preventing conversions. Based on these insights, we formulated six hypotheses, each prioritized using the PIE model, considering potential impact, importance, and ease of implementation.

Our top-priority hypothesis was to change the checkout button’s color to green to increase its visibility and encourage users to proceed with purchases. We proposed measuring the effectiveness of this test through the button’s click-through rate. Another key hypothesis involved repositioning trust indicators like Klarna and Postnord logos to boost user confidence, addressing common points of hesitation in the buying process.

Additionally, we explored UX improvements, such as enlarging size selection buttons and repositioning the size guide for clarity, aiming to streamline the customer journey. Our approach included A/B testing and tracking CTR for these changes, emphasizing data-backed decisions to refine MotoStar’s website experience.

We also recommended implementing product bundles, abandoned cart emails, and personalized recommendations to drive up the average order value. To support this, we suggested strategies like highlighting savings in monetary terms instead of percentages to simplify user decision-making. Throughout this project, using tools like GA4 and Hotjar provided valuable insights into optimizing MotoStar’s customer interactions and conversion opportunities.

This project taught me how to further use data tools like GA4 and Hotjar to identify and address conversion barriers. I learned the value of testing hypotheses, prioritizing changes based on impact, and using A/B testing to optimize user experience.It also emphasized how essential personalization and streamlining the customer journey are for driving both conversion rates and average order value.

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